Cheshire Cheese Company Rebrand - A few words from our Director

New look, same fantastic-tasting cheese!

Today, we have reached an exciting monumental moment in the Cheshire Cheese Company journey. Since joining forces with the Joseph Heler family in November 2022, we created a roadmap to build our cheese business, expand in the UK, and prepare ourselves for global exports. 

I have been vocal and public about the issues we suffered with the total loss of our EU business following the Brexit transition. The majority acquisition by Helers has been the much-needed help we sought. We now have more resources and a larger cheese production facility. We provide more employment, and importantly, we have regained access to the EU market via their German entity and Dutch distribution. 

Why have we rebranded?

Having been originally responsible for the design of the Cheshire Cheese logo and concept, I felt after twelve years, we needed to take a fresh look at our branding to ensure it reflected our true premium cheese quality. 

Our cheese range has evolved over time rather than being conceptually created. So we have taken the opportunity to create a contemporary new look that gives our cheese, chutneys and biscuits a cohesive first impression. 

What’s changed?

We wanted to focus on improving the design of our whole range of cheese, accompaniments and gifts. Our facelift includes a new logo still featuring our signature Cheshire Cat and our slogan, he, he, he... Cheese That Makes You Grin! We now have a different shape to our waxed truckles; both wider and flatter, they enhance their premium look and feel with an improved wax quality finish. 

With the addition of three brand-new, super tasty kinds of cheese joining our lineup, we have shortened all of our cheese names to make them punchy and even more memorable. For example, best seller Caramelised Onion & Rioja has become ‘Reserva’, and Irish Whiskey & Stem Ginger is renamed ‘Shamrock’. The same great recipes, just an easier-to-remember name! 

Our complementing chutney range has all-new recipes using only natural sweetening ingredients to produce the tastiest and highest fruit-content preserves. 

Look out for our new extensive range of gift ideas, undergoing a significant overhaul with new-look gifting boxes and hampers containing your old favourites and exciting new additions.

I am very proud of my team and their stunning transformation of our brand, all achieved in such a short timescale. Cheshire Cheese Company is ready for the next chapter in its exciting future, providing our customers with the only Cheese That Makes You Grin :-)

Simon Spurrell,

Founder & Managing Director